Endurance Formula | COMING SOON
The first complete endurance system all in one packet! Built around our four pillars of performance: Hydration, Energy, Focus, and Recovery. Our Endurance Formula brings them together in one-purpose built formula giving you everything you need to take on the miles ahead. Other brands may follow the formula - but HYK is built to lead it. This is the Original, Refined.
The first complete endurance system all in one packet! Built around our four pillars of performance: Hydration, Energy, Focus, and Recovery. Our Endurance Formula brings them together in one-purpose built formula giving you everything you need to take on the miles ahead. Other brands may follow the formula - but HYK is built to lead it. This is the Original, Refined.
THE NEXT
EVOLUTION
OF ENDURANCE.
We took everything we learned from HYK Original and refined it. Removed what didn't belong. Added back what mattered. And built a more dialed-in performance hydration system specifically for endurance.
SAME MISSION.
SMARTER EXECUTION.
We didn't reinvent HYK Original. We upgraded it where it matters.
SMOOTHER
TASTE
A cleaner, more refreshing flavor profile designed to stay enjoyable mile after mile.
DIALED
ELECTROLYTES
A refined electrolyte system built for sustained hydration and repeat use during long efforts.
CLEANER
PERFORMANCE
A more balanced performance feel designed to support endurance without unnecessary complexity.
Built from everything we learned. Refined for what comes next.
Why We Updated It
KEEP WHAT WORKS.
IMPROVE WHAT CAN
BE BETTER.
HYK Original Formula was built for endurance athletes, runners and outdoor athletes that push their limits and push beyond their comfort zone — all in an effort to achieve great things.
The mission never changed.
The standard did.
After thousands of training sessions, races and long days in the elements, we knew there was an opportunity to make HYK even better.
So we went back to the drawing board with one goal: create a more intentional system for athletes who expect more from their hydration.
Trail & Ultra Runners
Marathon & Hybrid Athletes
Long Training Sessions
Hot, Cold & Unpredictable Conditions
Athletes Who Don't Stop at “Good Enough”
This isn't a new direction.
It's HYK evolved.
The Formula
THE ENDURANCE
FORMULA.
Four performance pillars. One purpose-built system for the demands of endurance.
Hydration
800mg sodium, 450mg potassium and 60mg magnesium to help replenish key electrolytes.
Energy
100mg caffeine from green tea extract for sustained performance support during long efforts.
Focus
L-Theanine, L-Tyrosine and Alpha-GPC designed to complement the demands of extended efforts.
Recovery
1g taurine plus essential electrolytes to support the body through demanding training and racing.
More than electrolytes.
A complete endurance system.
A NEW KIND
OF REFRESHING.
The next evolution of HYK Endurance Formula is almost here. Cleaner. More dialed in. Built for the long haul.
New Flavor
WATERMELON MINT
Clean. Crisp. Refreshing. Made for the long haul.
HYDRATION · ENERGY · FOCUS · RECOVERY · BUILT FOR THE EXTRA MILE™