Built from experience. Born on the trail.
Ron Money
Founder · HYK Energy Company
THE PERSON BEHIND HYK
HYK started with a passion for fitness, nutrition, and performance — and eventually became something much bigger.
I'm Ron Money, founder of HYK. My journey started in college with fitness, nutrition, and supplements. That experience gave me an early education in integrity, ingredients, formulation, and what it takes to create products that actually serve a purpose.
In my 20s, I competed as a natural bodybuilder. Later, I spent more than a decade as a CrossFit trainer and competitor. Eventually, my focus shifted outdoors — to trail running, Spartan events, and the endurance challenges that came with them.
The more time I spent pushing my limits, the more I realized something was missing from my hydration. I was piecing together electrolytes, caffeine, and other performance ingredients depending on what the day demanded.
WHERE IT STARTED
It was on the trails of Sedona, around Bell Rock, that the idea for HYK came to life. I wanted one formula designed around the demands of endurance — not a collection of products I had to combine along the way.
I knew there had to be a better way.
That passion became HYK — a performance hydration brand built for athletes who demand more from their hydration and more from themselves.
Built from the inside out.
HYK wasn't born in a boardroom. It was built through years of training, competing, and learning what it takes to keep going when the miles get long and the work gets hard. We build from firsthand experience—not marketing trends. Every formula starts with a simple question: does it have a real purpose?
Substance over hype. Always.
No empty promises. No ingredients added just to decorate a label. We believe you deserve to know what's in your formula, why it's there, and what it's designed to do. Honest formulations, clear standards, and no shortcuts.
Every ingredient earns its place. Deliberate formulas built around a clear purpose.
No exaggerated claims or misleading buzzwords. Just honest ingredients, clear labels, and full integrity in everything we do.
For the early starts, the long days, and everyone who chooses to go the extra mile.
Because progress means more when you take others with you.
We believe going further isn't just about what you accomplish for yourself. It's about the impact you can make along the way.
As HYK grows, we believe we have a responsibility to use that growth to do some good — showing up for organizations, communities, and causes that matter.
The National Down Syndrome Society is one of the organizations close to our hearts. NDSS works to create a world where individuals with Down syndrome thrive through resources, research, advocacy, and community engagement.
From supporting people and families to protecting the places we explore, we believe every mile is an opportunity to make an impact.
Our formulations are inspired by decades of research on hydration, performance, and recovery. Here are a few of the key studies and organizations that shaped our understanding of endurance nutrition and electrolyte balance.
HYK is committed to using science-backed ingredients and research to support endurance athletes. The following organizations and publications are respected sources for sports performance and hydration science:
These organizations are provided as educational references only. HYK is not affiliated with or endorsed by any of the above institutions.
The information presented on this page is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. HYK products are formulated based on current sports nutrition research and are designed to support hydration and performance. Individual results may vary. Always consult a qualified healthcare professional before making changes to your diet, supplement, or exercise routine.
Our Endurance Formula is coming very soon. Be the first to know and get special discounts too.