Built from experience. Born on the trail.
THE BEGINNING
HYK was born from a simple idea — endurance athletes deserved more from their hydration. After decades in fitness, nutrition, and sports, I knew what supplements could do and what athletes demanded from their bodies.
But when I started to spend more time on the trails and at endurance events, I found myself piecing together caffeine, electrolytes, and other performance ingredients.
I knew there had to be a better way.
I'm Ron Money - founder of HYK. My journey started in college with fitness, nutrition and supplements. That experience gave me an early education in integrity, ingredients, formulation, and how to create products that actually serve a purpose.
In my 20's I competed as a natural bodybuilder. Later, I spent more than a decade as a CrossFit trainer and competitor. Eventually, my focus shift outdoors - to trail running, Spartan events, and the endurance challenges that came with them.
It was on the trails of Sedona, around Bell Rock, that the idea for HYK came about. I wanted one formula designed around the demands of endurance - not a collection of products I had to combine along the way.
That idea became HYK.
Performance first. Purposeful formulas. Meaningful amounts. No unecessary ingredients. Constant refinement.
HYK isn't built on marketing fluff. Our products are based on proven sports nutrition principles — not filler ingredients or marketing gimmicks. Each component serves a purpose: to help your body perform, hydrate, and recover more efficiently.
Our blends are crafted using clinically studied ingredients, balanced electrolyte ratios, and precise nutrient combinations that support energy, focus, hydration, and recovery — the four pillars of endurance performance.
We don’t overload doses or chase trends. We build products that work — backed by science and trusted by endurance athletes everywhere.
Four principles. One uncompromising standard. Because better performance starts with better standards.
Do what's right. Even when no one is looking.
Only the best ingredients make the cut.
Every ingredient has a reason to be there.
If it doesn't perform, it doesn't belong.
"Because progress means more when you take others with you."
We believe going further isn't just about what you accomplish for yourself. It's about the impact you can make along the way. That's why HYK supports organizations and causes we believe are worth showing up for, including The National Down Syndrome Society, the Tyrese Maxey Foundation, and One Tree Planted to name a few.
The next mile is already calling.
HYK started with an idea on a trail in Sedona. Today, we're building a community of athletes, showing up at races, refining our formulas, and pushing the brand forward. And we're not done yet.
More athletes. More miles. More breakthroughs. More impact.
Our formulations are inspired by decades of research on hydration, performance, and recovery. Here are a few of the key studies and organizations that shaped our understanding of endurance nutrition and electrolyte balance.
HYK is committed to using science-backed ingredients and research to support endurance athletes. The following organizations and publications are respected sources for sports performance and hydration science:
These organizations are provided as educational references only. HYK is not affiliated with or endorsed by any of the above institutions.
The information presented on this page is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. HYK products are formulated based on current sports nutrition research and are designed to support hydration and performance. Individual results may vary. Always consult a qualified healthcare professional before making changes to your diet, supplement, or exercise routine.
© 2026 HYK Energy Company. All Rights Reserved.
Our Endurance Formula is coming very soon. Be the first to know and get special discounts too.
